advertising through mass media

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• Mass media — refers collectively to all media technologies, including the Internet, television, newspapers, film and radio, which are used for mass communications, and to the organizations which control these technologies.[1][2] Since the 1950s, in the… …   Wikipedia

• mass media, sociology of — A medium is a means of communication such as print, radio, or television. The mass media are defined as large scale organizations which use one or more of these technologies to communicate with large numbers of people (‘mass communications’).… …   Dictionary of sociology

• advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

• Seven mass media — The seven mass media, or often used as seventh mass media channel , to draw attention to the latest, mobile phones as a mass media, are a new concept and taxonomy to distinguish the major mass media channels and highlight their relative merits… …   Wikipedia

• Mass communication — This article is about the academic field of study. For the actual means of mass communication, see Mass media. Mass communication is the term used to describe the academic study of the various means by which individuals and entities relay… …   Wikipedia

• Media influence — or media effects are used in media studies, psychology, communication theory and sociology to refer to the theories about the ways in which mass media affect how their audiences think and behave. Connecting the world to individuals and… …   Wikipedia

• Media studies — is an academic discipline and field of study that deals with the content, history and effects of various media; in particular, the mass media . Media studies may draw on traditions from both the social sciences and the humanities, but mostly from …   Wikipedia

• Media literacy — is a repertoire of competences that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and forms. Contents 1 Education 2 History 2.1 United Kingdom 2.2 Australia …   Wikipedia

• Media democracy — is a set of ideas advocating reforming the mass media, strengthening public service broadcasting, and developing and participating in alternative media and citizen journalism. The stated purpose for doing so is to create a mass media system that… …   Wikipedia

• advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

• Media meshing — is the process of using one of the media, such as a blog or a website, to enhance the experience of another medium, such as a newspaper article or a fictional television program.[1] Meshing may describe activities and motivations of an… …   Wikipedia